Concern about children and adolescents [electronic resource] / Agnes Nairn.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Communicating to the young consumer: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Child consumers | Children | Marketing | Teenagers | Young adult consumers | Young consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How the commercial world can impact negatively on family relationships -- Pester power -- The effects of marketing on young people's friendships -- Brand bullying -- An overview of research on materialism and mental health -- Inappropriate marketing, particularly sexual content on websites intended for young children -- Unfair marketing -- What children can and cannot understand -- Rethinking unfair marketing following new research from neuroscience -- How internet marketing is challenging the current rules of the game.
Access restricted to subscribers.
Mode of access: World Wide Web.