Integrated digital marketing communications [electronic resource] / Beverly Barker.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (80 min.) : color, sound)Subject(s): Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Key digital channels -- Search engine marketing -- E-mail marketing -- Affiliate and partner marketing -- Online sponsorship -- Interactive advertising -- Which formats are best? -- Viral marketing -- Online PR -- Media neutral planning -- Every product/ service model will vary -- The planning process -- Customer segmentation -- Business audiences -- Media selection.
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Mode of access: World Wide Web.