E-marketing strategy [electronic resource] / Fiona Ellis-Chadwick.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: A well-planned e-marketing strategy can make the difference between being a winner or loser online -- How to identify the strategic potential and critical factors that affect what a company might achieve online -- Instructive framework that can help with the development of a coherent e-strategy and aid business planning.
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Mode of access: World Wide Web.