The online newspaper user [electronic resource] : young, affluent and online savvy? / Trevor Vagg.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Magazine and newspaper advertising: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Advertising, Newspaper | Electronic newspapersOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How is the online newspaper audience different from the audience for printed newspapers -- Online versions increase newspaper reach overall -- Differences in attitudes and behaviour between online newspaper users and the broader online audience.
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Mode of access: World Wide Web.