Ending the war between sales and marketing [electronic resource] / Andrew Turnbull.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Changing role of sales and salespeople: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Marketing | SalesOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Sales and marketing defined -- Mutual understanding and teamwork -- Strategic focus -- Target audiences and communication channels -- Relationships and cooperation -- Shared experiences and added value -- Enhanced performances -- Barriers to success -- Role exploration -- Economic, cultural and personal friction -- Relationship types -- Developing links -- The buying funnel.
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Mode of access: World Wide Web.