Clarifying the roles of marketing and sales [electronic resource] / Kenneth Le Meunier-FitzHugh.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Changing role of sales and salespeople: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Marketing | SalesOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Exploring the sales and marketing relationship -- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures -- Problems in the sales and marketing relationship -- How to improve collaboration between sales and marketing -- The importance of the sales and marketing interface in creating superior business performance.
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Mode of access: World Wide Web.