The mobile future [electronic resource] : how new technologies will drive success in mobile marketing / Doug Busk.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Current state of play -- Market sizing -- Mobile web marketing -- Off-net -- What is next? -- Downloadables -- Streaming video -- Messaging -- Hybrid solutions -- The rise of the 'real web' -- Location based capabilities -- Near field impact -- 4G.
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Mode of access: World Wide Web.