Mobile advertising [electronic resource] : engaging willing consumers : international cases & trends / Harald Neidhardt.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Disruption in mobile markets -- Mobile market data -- Mobile ecosystem -- Fragmentation rules mobile -- The 4 E's -- Messaging -- Outdoor integration and innovation -- Mobile rich media content -- China case study -- Mobile viral marketing -- Smartphones on the rise.
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Mode of access: World Wide Web.