TV buying [electronic resource] / Jim Marshall.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. TV advertising in the UK: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Other title: Television buyingSubject(s): Television advertising -- Great BritainOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Market complexity -- Level of accountability -- Measure of impact and effectiveness -- TV buying -- The market -- The TV buying process -- Setting objectives -- Negotiations -- Managing the campaign -- Results and reporting -- Data and information systems.
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Mode of access: World Wide Web.