Broadcast sponsorship and new media rights [electronic resource] / Nick Walford.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The UK sponsorship market -- How the broadcast sponsorship market operates -- What is broadcast sponsorship good at? -- Finding the right program property -- Ofcom regulation -- Forms of program sponsorship -- How consumers view program sponsorship -- Thinking beyond TV -- The impact of the web.
Access restricted to subscribers.
Mode of access: World Wide Web.