Sports sponsorship [electronic resource] : its relevancy / Jim Kelly.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s): Corporate sponsorship | Sports sponsorshipOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results.
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Mode of access: World Wide Web.