Attracting business sponsorship for major events [electronic resource] / Marc Hope.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sponsorship: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (21 min.) : color, sound)Subject(s): Corporate sponsorshipOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The sales process and strategy -- Packaging -- Category release -- Sourcing sponsors and partners -- Client servicing.
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Mode of access: World Wide Web.