Understanding the physician [electronic resource] / Mike Owen.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pharmaceutical marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Drugs -- Marketing | Pharmaceutical industry -- Marketing | Physicians -- PsychologyOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The world of the physician and the role that research can play in uncovering this world -- Understanding the beliefs and motivations of the physician -- Approaches and techniques that help us explore the beliefs and motivations of physicians -- Analysis and interpretation of the information we gather -- Using our research to help market brands more effectively.
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Mode of access: World Wide Web.