The evolution and role of continuous medical education (CME) [electronic resource] : integrate education and marketing for a stronger communication strategy / Barbara Macelloni.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pharmaceutical marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s): Drugs -- Marketing | Medical education | Pharmaceutical industry -- Marketing | Education, Medical, ContinuingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation.
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Mode of access: World Wide Web.