Getting the most from your life sciences advertising agency [electronic resource] : how can doctors be influenced? / Barry Gowers.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pharmaceutical marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Advertising | Drugs -- Marketing | Pharmaceutical industry -- Marketing | Drug Industry | MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why do we need creativity -- How do doctors as healthcare professionals react to medical advertising? -- Prescribers are specifiers, so how do they learn to trust their medicines? -- How do agency creatives build desire within tight regulatory guidelines? -- What do you need to optimize creativity?
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Mode of access: World Wide Web.