Developing multi-channel marketing [electronic resource] / Stan Maklan.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Other title: Developing multichannel marketingSubject(s): Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Analysis -- Understanding sales complexity -- Current and future coverage mapping -- Current and future channel chains -- Assessing channel chains -- Cost analysis -- Prioritization matrix -- Implementation.
Access restricted to subscribers.
Mode of access: World Wide Web.