DVLA -- one of the UK's biggest online retailers [electronic resource] : a multi-channel story / Andrew Rhodes.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: Driver & Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers : a multichannel story | Driver and Vehicle Licensing Agency - one of the United Kingdom's biggest online retailers : a multichannel storySubject(s): Driver and Vehicle Licensing Agency (Great Britain) | Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Scope of DVLA -- Research and customer insight -- Initial objectives -- Partnership -- Electronic vehicle licensing -- Benefits to customers -- Benefits to DVLA -- Customers' journey before and now -- The interfaces -- Customer segmentation -- Tax disc segmented customer base -- What did we do with segmentation? -- Results so far.
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Mode of access: World Wide Web.