Multi-channel challenges for retail marketers [electronic resource] / Jonathan Reynolds.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Other title: Multichannel challenges for retail marketersSubject(s): Marketing | Multilevel marketing | Retail tradeOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity.
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Mode of access: World Wide Web.