Understanding financial services consumers and behaviour [electronic resource] / Tina Harrison.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Other title: Understanding financial services consumers and behaviorSubject(s): Financial services industry -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Recent trends affecting the financial services consumer -- The distinctive characteristics of financial services and their implications for consumer evaluation processes -- The consumer decision process as it relates to financial services -- Segment differences and the implications for consumer behavior and relationships.
Access restricted to subscribers.
Mode of access: World Wide Web.