Semiotics and market research (the other half of the equation) [electronic resource] / Virginia Valentine.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Marketing research | Qualitative researchOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Explaining semiotics; the theory of meaning-production -- Decoding the unconscious communications of brands -- Tracking cultural paradigm shifts and spotting future cultural trends -- Rational and emotional languages -- Slotting semiotics into the market research process -- When, where and how to make the most of its unique contribution.
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Mode of access: World Wide Web.