Qualitative market research [electronic resource] / Jimmy Hill.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: A consideration of research paradigms -- An overview of qualitative methodologies -- Qualitative instrumentation -- Analysis and interpretation of qualitative data -- Issues of validity -- The small firm context.
Access restricted to subscribers.
Mode of access: World Wide Web.