The move to insight [electronic resource] : implications for qualitative researchers / Steve Wills.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Marketing research | Qualitative researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The transformation of client-side research teams into insight teams -- The real difference between research and insight -- The threats and the opportunities for qualitative researchers.
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Mode of access: World Wide Web.