Marketing major events [electronic resource] / Dave Arthur.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (37 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The classification of major events -- The scope and impact of major events -- Sport versus generic marketing -- Strategic event marketing planning.
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Mode of access: World Wide Web.