The distinctive nature of sport marketing [electronic resource] / Simon Chadwick.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (76 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The scale and nature of sport -- The need and definition of sport marketing -- The direct and indirect sport marketing domains -- The scope of sport marketing -- The challenges facing sport marketers -- Arguments for and against sport marketing.
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Mode of access: World Wide Web.