Beyond the spot [electronic resource] / Duncan George.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Radio advertising: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Radio advertisingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future.
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Mode of access: World Wide Web.