Welcome to digital marketing [electronic resource] / Danny Meadows-Klue.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Other title: Title from publisher's web site: Introduction to digital marketing tools and techniquesSubject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Building on the foundations of classic marketing with new tools, without its constraints -- Building brand websites that work -- Measure the performance and effectiveness of web marketing -- How search engine optimization works -- Search engine advertising -- Online advertising design -- Online media planning -- Marketing through social media -- The law and regulation of digital marketing -- Underlying theory: integrated digital marketing -- Digital marketing trends.
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Mode of access: World Wide Web.