Strategic volunteer involvement [electronic resource] : engaging the community in your mission / Susan J. Ellis.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Nonprofit and voluntary sector marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Associations, institutions, etc. -- Marketing | Nonprofit organizations -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals -- Fund-raising and people-raising -- Stereotypes, myths and facts about who volunteers today -- Designing volunteer work as first step in recruitment -- The effect an organization's image has on volunteer recruitment -- The connection between seeking money donors and time donors, and are these the same people? -- Why people volunteer -- Where to look for the right volunteers -- Options for publicizing the need for volunteers, online and off -- Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers.
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Mode of access: World Wide Web.