Social media & nonprofits [electronic resource] : 8 principles for success / Beth Kanter.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The conversation -- Don't start with the tools -- Social media supports your internet strategy -- Listening to supporters in their natural environment -- Build relationships with influencers -- Use metrics to discover what works and what doesn't -- Engagement -- Cost and value.
Access restricted to subscribers.
Mode of access: World Wide Web.