Protecting the bottom-line in a downturn [electronic resource] : how the financial services industry should navigate through the crisis / Dirk Schmidt-Gallas.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (44 min.) : color, sound)Subject(s): Financial services industry -- Marketing | RecessionsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Dynamics in a distressed financial market -- Investment income: a fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery.
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Mode of access: World Wide Web.