Philosophy, framework and management tools to ensure a needs led approach to nonprofit/voluntary organization work [electronic resource] / Ian Bruce.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Nonprofit and voluntary sector marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (61 min.) : color, sound)Subject(s): Associations, institutions, etc. -- Marketing | Nonprofit organizations -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definitions of marketing -- Why are nonprofits not automatically customer orientated? -- Who are the customers? -- Types of products -- Rules of product composition -- Eight points of charity marketing mix -- Factors to consider when introducing a marketing approach to an organization -- Basic nonprofit marketing/service plan.
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Mode of access: World Wide Web.