Online media planning [electronic resource] : getting the strategy and targeting right / Nigel Sheldon.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Online media campaign development -- Customer purchase funnel -- Business background and objectives -- Consumer insights -- Strategic framework -- Targeting -- Creative implications -- Implementation -- Accountability.
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Mode of access: World Wide Web.