Online media [electronic resource] / Danny Meadows-Klue.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Subject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What are the steps in the process for advertising on the web? -- The 10 step framework for online media plans -- Researching consumer understanding -- Applying consumer segmentation -- Setting marketing objectives -- Website selection for online media -- Targeting techniques -- Working well with your agency.
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Mode of access: World Wide Web.