Marketing airports to facilitate the development of tourism [electronic resource] / Nigel Halpern.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- Marketing | Tourism -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The importance of tourism -- Different types of airlines that serve tourist markets and their needs -- The tourism related airport marketing mix -- Key features of the airport product -- Promotional techniques that can be used to create awareness -- Price incentives and marketing support -- Distribution channels.
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Mode of access: World Wide Web.