Magazines in the driving seat [electronic resource] / Colin Robinson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Magazine and newspaper advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (14 min.) : color, sound)Subject(s): Advertising, MagazineOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The recent evidence to date from the USA -- Is this true in the UK? -- Offline advertising drives online search -- Magazine and TV advertising drive search -- What about purchasing? -- Magazines equal TV -- Engagement makes a difference -- The American experience.
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Mode of access: World Wide Web.