How social marketing can change the world [electronic resource] / Gerard Hastings.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Nonprofit and voluntary sector marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Associations, institutions, etc. -- Marketing | Nonprofit organizations -- Marketing | Social marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Change is in the air -- Global warming -- Basic principles of marketing -- Learning from commerce: why should the devil have all the best tunes? -- Competitive analysis -- Putting it into practice -- Relationship marketing -- Social marketing planning -- Manifesto.
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Mode of access: World Wide Web.