Airline marketing [electronic resource] / Bernard A. Lavelle.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (21 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action.
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Mode of access: World Wide Web.