Air cargo [electronic resource] : the neglected area / Rafael Echevarne.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Freight | Airports -- Marketing | Freight and freightageOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
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Mode of access: World Wide Web.