Conventional pricing [electronic resource] : a critical review. Part 2 / Ricky Coussins.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Other title: Conventional pricing Part II : a critical review from Ricky CoussinsSubject(s): Marketing | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from publisher's web site.
Contents: Price strategy -- Strategic approach: understanding the situation regarding price drivers -- Being strategic in relation to price -- Price tactics -- Discounting -- Pricing and the PLC -- Changing prices over time -- Concluding thoughts -- Further reading.
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Mode of access: World Wide Web.