Economics and value based pricing [electronic resource] / Iestyn Williams.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Other title: Economics & value-based pricingSubject(s): Economics | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Pricing economics -- Influence of demand characteristics -- Elasticity -- Relevance of cost attributes -- Spillovers -- Competitive effects -- Differentiation strategies -- Differential pricing and market segmentation -- Bundling -- Profit and welfare effects -- Efficiency and distributional impact.
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Mode of access: World Wide Web.