Conventional pricing [electronic resource] : a critical review. Part 1 / Ricky Coussins.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (82 min.) : color, sound)Subject(s): Marketing | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Pricing decisions -- Price is key -- Marketing leads price -- Important pricing concepts -- Break even analysis -- Elasticity of demand -- Ten conventional pricing models and how to apply them -- Cost based -- Historic pricing -- Competitive driven -- Target return -- Target ROI -- Range -- Segment based -- Skimming -- Guess -- Apparent value.
Access restricted to subscribers.
Mode of access: World Wide Web.