Rights technologies and online content business models [electronic resource] / Bill Rosenblatt.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Digital asset management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (59 min.) : color, sound)Subject(s): Business -- Databases -- Management | Computer files -- Management | Copyright and electronic data processing | Digital media -- Management | Intellectual property | Internet -- Law and legislationOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why rights technologies? -- DRM: Controlling Access to Content -- DRM is a troubled technology. why? -- Content Identification -- Watermarking -- Fingerprinting -- Content Identifiers -- Rights Expression Languages -- Rights Information Management -- Future possibilities for rights technologies.
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Mode of access: World Wide Web.