What is digital asset management [electronic resource] : the discipline and practice of digital asset management / David H. Lipsey.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital asset management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Other title: Title from publisher's web site: What is DAMSubject(s): Business -- Databases -- Management | Computer files -- Management | Digital media -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from publisher's web site.
Contents: Various forms of digital assets -- Different kinds of information and storage options -- Evolution of note taking and reference material -- A quick history of DAM -- What DAM is not -- DAM as a discipline -- Organizational considerations in DAM -- The unique challenges of rich media content -- Content economics and monetization as a component of DAM -- Cross-application knowledge as an emerging component of DAM -- The master keys to watch for in DAM.
Access restricted to subscribers.
Mode of access: World Wide Web.