Legal issues relating to new ventures [electronic resource] : protecting your intellectual assets / Andrew J. Sherman.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Entrepreneurship: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Entrepreneurship -- Law and legislation | Intellectual property -- Law and legislation | New business enterprises -- Law and legislationOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Intellectual & human capital -- Intangible assets & intellectual property types -- Intellectual Asset Management (IAM) -- Intellectual property law -- Patents: key issues -- Trademarks: key issues -- Copyrights: key issues -- Work for hire -- Trade secrets: key issues -- Standards for protection -- Implementing a protection program -- Trade secret litigation -- Trade dress: key issues -- Harvesting process -- Intellectual assets, growth and revenues.
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Mode of access: World Wide Web.