Channel management [electronic resource] : Part 2 / Julian Dent.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Other title: Channel management, Part 2Subject(s): Business planning | Marketing channelsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Reach and coverage -- Channel resources/players -- Channel requirements -- Channel programmes -- Business models -- Engaging the channel -- Channel value proposition -- Recruiting partners -- Account management -- Development plans -- Measuring performance -- Performance analysis -- Cost to sell -- Cost to serve -- Return on marketing.
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Mode of access: World Wide Web.