Public relations [electronic resource] / Jim Blythe.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Role of PR officers -- Tools of PR -- Examples of good PR -- PR and staff -- Internal PR -- Tools of PR -- PR and the media -- Writing a press release -- Organising a press conference -- PR and shareholders -- PR and Government -- PR and external pressure groups -- PR and electronic media -- Word of mouth -- Product placement -- Sponsorship -- Handling criticism: defensive PR -- Influencing opinion: proactive PR -- Crisis management -- Corporate image advertising -- PR in a global context -- What PR will and will not do.
Access restricted to subscribers.
Mode of access: World Wide Web.