Research for marketing [electronic resource] / Michael J. Baker.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Marketing research | MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The scope and nature of marketing research -- Quantitative or qualitative? -- Data collection -- Secondary sources -- Primary sources -- Probability samples -- Non-probability samples -- Surveys -- Data reduction and analysis.
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Mode of access: World Wide Web.