Pricing and price policy [electronic resource] / Jim Blythe.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Price and the bottom line -- The pricing process -- Setting price objectives -- Pricing strategy -- Pricing for co-dependent products -- Pricing in grey markets -- Customer perception of price -- Factors affecting price sensitivity -- Costs and pricing -- Pricing for competitive advantage -- Cost-based pricing -- Price adjustment strategies -- Customer-based pricing -- Demand pricing -- Product line pricing -- Skimming -- Psychological pricing -- Second-market discounting -- Competitor-based pricing -- Pricing in international markets -- Legal issues in pricing -- Pricing in business-to-business markets.
Access restricted to subscribers.
Mode of access: World Wide Web.