Caterpillar bundles to win [electronic resource] : operations strategy in action / Sridhar R. Tayur.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Operations strategy: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): Caterpillar Inc | Business logistics -- Mathematical models | Inventory control -- Mathematical models | Production managementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Product portfolio as strategic choice -- Inventories growing faster than sales -- Trade-off between market share and costs of complexity -- Burning platform for radical change in operations strategy -- Mathematical model for profit maximization -- Customer behavior -- Migration lists -- Drivers of complexity -- Bundling recommendation -- Itemized value creation -- Asymmetric strategy choice in duopolistic competition.
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Mode of access: World Wide Web.