Why we buy? [electronic resource] : culture as a buying motivator / Søren Askegaard.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (44 min.) : color, sound)Subject(s): Authenticity (Philosophy) | Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspects | Consumption (Economics) -- Social aspects | Culture and globalization | Culture -- Semiotic models | Health promotion -- Marketing | Marketing -- Psychological aspects | Marketing -- Social aspectsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Individual and culture -- Semiotics -- Movement of meaning in the world of goods -- Cultural categories and principles -- Why we buy (culture) -- Marketing and culture -- Consumer culture theory -- Globalization & Glocalization -- Cultural reflexivity -- Yoga as HRM, health practice and market power -- Globalizing Western myth of authenticity.
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Mode of access: World Wide Web.