Transformative consumer research [electronic resource] / Ekant Veer.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Consumer behavior -- Moral and ethical aspects | Consumer protection | Marketing research -- Political aspects | Marketing research -- Social aspects | Marketing -- Moral and ethical aspects | Public interest | Social marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Consumer welfare -- Improving society -- Consumer betterment -- Health research -- Green research -- Subsistence markets -- Vulnerable consumers -- Social marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.